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NEW EDITION, REVISED AND UPDATED In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others...
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The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase...
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When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before. Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing...
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Too many companies have let their sales people devolve into an order-taking, customer "farming" team where the focus is on following up on inbound leads or just trying to upsell current customers. Outbounding shows them how to power up the sales function with proven strategies that deliver breakthrough results.
Many sales organizations have fallen into an overreliance on inbound lead generation. However, when the early and easy inbound leads dry up...
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"The Internet is arguably the most powerful business tools in the history of mankind. You can use it to make money, save money and create new revenue streams quickly and easily, often with no start up capital...'Get Rich Click!' shows you how to jump in and begin making money online immediately..."--Dust jacket flap.
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The bestselling social media marketing book
Marketing your business through social media isn't an option these days-it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.
Social media continues to evolve at breakneck speed,...
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Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical...
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The definitive guide for inventors, newly updated with the latest patenting laws, information on crowdfunding, and online resources.
The path to success is clearer than it's ever been! Thanks to experienced inventor Ronald Docie, the process of commercializing your invention and receiving royalties is no longer complicated. The Inventor's Bible is an in-depth how-to manual for both beginners...
The path to success is clearer than it's ever been! Thanks to experienced inventor Ronald Docie, the process of commercializing your invention and receiving royalties is no longer complicated. The Inventor's Bible is an in-depth how-to manual for both beginners...
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Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry-what he calls the "invisible...
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In today's highly competitive, global, fast paced cluttered marketplace a number of new influences are at work. And, as such, there is no room for poor marketing strategies especially at a time of an increasingly sophisticated consumer, one who is discerning, a person who will only buy a product that meets their emotional need, where value is added, where there is no purchase risk, it doesn't harm the environment, exploit people or animals and where...
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"By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners,...
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Every manager of a professional firm realizes that generating leads and landing new clients are critical components of any successful business venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do. Divided into two comprehensive parts-The Rainmaker Model and The Elements of Rainmaking-Creating Rainmakers outlines all the steps you should take to...
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Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers....
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Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example,...
119) The author's toolkit
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All writers yearn for success and recognition. And now we are entering a golden era in which self-publishers are in the driver's seat. In The Author's Toolkit, aspiring authors, students, and even established writers will find the resources they need to achieve their goals and avoid common writer pitfalls. Updated and expanded to cover the changes in copyright fees and registration, the newest developments in electronic publishing, the growth of ebooks...
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